Advil "plans to air its first Super Bowl commercial in more than a decade” with a spot titled “Distant Memory” via Grey, N.Y. The 30-second national spot is a "floater, meaning there is a chance the commercial won’t air depending on timeouts and official reviews" (ADAGE.com, 2/5). Meanwhile, Amazon unveiled its full 30-second spot via Leo Burnett, N.Y. Alec Baldwin and Dan Marino in the spot “take jabs at one another,” while rapper Missy Elliott is “debuting her new song, ‘Pep Rally’” (ADAGE.com, 2/7). Brands with Super Bowl spots investing in “dedicated war rooms” during the game include LG, Anheuser-Busch and Wix.com (ADWEEK.com, 2/5).
Lionsgate during CBS’ pregame coverage “has opted to release” a 60-second trailer for “Gods of Egypt” (DEADLINE.com, 2/6). Meanwhile, comedian Jim Gaffigan will debut as KFC’s Col. Sanders “during Sunday’s pre-game broadcast and in an in-game spot in CBS’s live stream.” The 30-second spot is via Wieden + Kennedy, N.Y. (ADAGE.com, 2/6).
This year’s presidential hopefuls and their respective PACs have placed orders for 77 ads during Super Bowl-related programming at a total price of $1.68M in markets that serve New Hampshire, South Carolina and Nevada voters. Marco Rubio tops all spenders, as his campaign and the Conservative Solutions PAC supporting him are scheduled to air 40 ads at a total price of $616,850 on Super Bowl Sunday (Brandon McClung, Research Associate).
