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Hirschfeld Marketing Solutions Acquires Bulldawg Marketing Agency

Motorsports-heavy event marketing agency Hirschfeld Marketing Solutions today will announce that it has acquired fellow North Carolina-based agency Bulldawg Marketing, which is focused on NASCAR retail. HMS CEO Todd Hirschfeld, who will keep that title under the new structure, declined to disclose financial terms. HMS is more focused on executing hospitality and event programs, while Bulldawg is more strategy-based, particularly in the retail sector. HMS' clients include Monster Energy and AARP, while Bulldawg works with companies including Unilever, 3M and ISM Connect.

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