Under Armour Celebrates New Boston Retail Location With Brady, Spieth

Under Armour today will open its newest specialty retail location at the Prudential Center in Boston's Back Bay. The Boston Brand House features nearly 19,000 square feet of interactive retail space across two floors (UA).

UA last night held an "athlete-studded opening party with brand ambassadors" including Patriots QB Tom Brady and his wife, model Giselle Bundchen, as well as golfer Jordan Spieth. The store is the company's "largest flagship 'Brand House' opening of the year" (BOSTON HERALD, 11/3). UA Founder Chair & CEO Kevin Plank also attended last night's event at the store, which is "stocked with Red Sox- and Patriots-inspired apparel and accessories, as well as gear that celebrates Under Armour's partnership with Boston College" (BOSTON GLOBE, 11/3).