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NBA, Twitter Line Up New Weekly Shows Under Extended Deal

The NBA and Twitter have finalized the two new live weekly studio shows that appear on the social media platform as part of their contract extension signed earlier this summer. “The Starters Twitter Show” starting today will stream live every Tuesday at 11:00am ET, featuring fan-focused conversation with hosts J.E. Skeets and Tas Melas. “The Warmup” will be a half-hour weekly pregame show Thursdays at 7:30pm. Hosted by Ben Lyons and Ro Parrish, it will mix basketball, pop culture and music, heavily incorporating Twitter conversation. “The Warmup” also will serve as run-up programming to TNT's “Inside The NBA.” The shows, produced by NBA Digital partner Turner Sports at its Atlanta HQ, will be available via the @NBA feed, on Twitter moments, and at dedicated websites thestarters.twitter.com and thewarmup.twitter.com.

The league will also nearly triple the amount of content it produces and distributes on Snapchat as a result of a renewed and expanded partnership with that platform. In addition to the development of Live Stories around key games and weekly NBA-themed Discover editions, the partnership calls for new NBA-themed personalized Bitmojis developed by Snapchat’s Bitstrips holding and Snapchat lenses. The deal marks the first time customized Bitmojis have been developed for a sports league.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

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SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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