Sports Stands To Benefit From Facebook's Emphasis On Live Video

Facebook is demonstrating a focus on live video by adding several features to its “Facebook Live” service. The features, which allow select users to broadcast live to groups, demonstrate Facebook’s commitment to growing live video, and its execs say the company is in the process of developing a business model around live video that will help leagues, teams and athletes make money from it. "We intend, in the very near term, to implement a sustainable monetization solution and a business model so that rights holders and properties can establish a business in this new format,” Facebook Head of Global Sports Partnerships Dan Reed said last week.