“Madden NFL: Football By The Numbers” Education Effort Announced

Discovery Education, EA Sports and NFL Players yesterday announced the launch of “Madden NFL: Football By The Numbers,” an educational initiative aimed at teaching students in grades 5-9 about STEM subjects – science, technology, engineering and math – through a video game based on EA’s signature football simulation. The program, announced at the '15 Momentum Sports Marketing Symposium, will be made available to educators at no charge beginning Dec. 1. It also allows classes to go on virtual field trips to EA’s Florida-based development studio to learn about the role that math and science plays in creating video games.

As the '15 Momentum Sports Marketing Symposium heads into Day 2, morning highlights will include a featured interview with American Express VP/Global Sponsorships & Experiential Marketing Deborah Curtis, plus panels on "Re-Structuring Deals to be more Flexible and Creative" as well as "Fan Sourcing and the Sports Social Experience: How Can Fans Participate to Create Content?"