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U.S. Open Sponsors Activate With Print Ads Around Start Of Tourney

The U.S. Open gets underway today in Flushing Meadows, and marking the occasion are a bevy of print ads in national papers. The N.Y. Times includes a full-page ad for Mercedes-Benz featuring Roger Federer – "Doing one thing well is exceptional. Doing everything well makes you a legend" – as well as a full-page effort from Lavazza touting its status as the tournament's official coffee. Also in the Times, Citizen runs a half-page ad featuring Victoria Azarenka and noting it is the official U.S. Open timekeeper: "Better Starts Now." Tag Heuer, while not a tournament sponsor, runs an ad in the Wall Street Journal featuring Maria Sharapova, who yesterday withdrew from the tournament: "#DontCrackUnderPressure."

Meanwhile, today's Google Doodle is an animation of an "o" and a "g" playing tennis (THE DAILY).

SBJ Morning Buzzcast: March 18, 2024

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On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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