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Panini Signs Several Top NBA Draft Prospects To Trading Card Deals

In preparation for tonight’s NBA Draft, Panini has signed a bevy of projected top picks, including Karl-Anthony Towns, Jahlil Okafor, D’Angelo Russell, Emmanuel Mudiay and Jerian Grant. In addition to the exclusive rights to produce autographed NBA trading cards, the deals also involve autograph trading cards for Panini collegiate products, packaging rights and other marketing rights, including social media activation.

The rookies will appear in Panini’s '15-16 NBA products, including its first NBA product – Hoops, which will be at mass retail and hobby stores in October. Rookies also will appear in Panini’s first collegiate basketball product, also slated for an October release. Digital trading cards of each player will be released on Twitter and Instagram as they are drafted tonight.

Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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