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Samsung Signs On As Local Sponsor Of '18 Pyeongchang Games

Organizers of the '18 Pyeongchang Games today announced that South Korea-based Samsung has signed a US$92.22M "local sponsorship contract." The company, which last year extended its TOP sponsorship deal with the IOC, "will provide assistance across a variety of business areas." It was als...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

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