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Adidas Today To Formally Announce 12-Year Deal With Miami

More details are emerging about adidas' apparel deal with the Univ. of Miami, and the 12-year pact "has the potential to become the most lucrative in the history of Hurricane athletics." It is also the "longest deal Adidas has struck with any collegiate program." A source said that the deal, which is expected to be formally announced today, "is worth 'multiple times' more than Miami's previous arrangement with Nike, which chose not to match adidas' offer" (AP, 1/8)

Web users "checking out ESPN.com's college football page on Wednesday got a first look at adidas' marketing campaign for Miami." An ad appeared on the page that featured the phrases “The U,” “Hurricanes,” “swagger,” “dominance,” “Sebastian the Ibis,” “greatness,” “smoke” and “State of Miami.” adidas’ football Twitter account also "branded itself with Miami colors at midnight" (PALMBEACHPOST.com, 1/8).

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