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Sloan Lands Naming Rights To Cubs' Spring Training Ballpark

The Cubs have signed Sloan Valve Co. for naming rights to their Spring Training ballpark in Mesa, Ariz., elevating brand exposure to a much higher level for the little-known provider of commercial plumbing systems. The deal runs more than 10 years and is valued at seven figures annually for the $84M facility that opened in '14, team officials said. Sloan Park is named for a 109-year-old Chicago firm whose flush valves have been in place at Wrigley Field since the ballpark opened in 1914, said Cubs VP/Sales & Partnerships Colin Faulkner.

The agreement positions Sloan as the Cubs’ sixth Legacy Partner linked to Wrigley Field’s $375M renovation. As part of the deal, Sloan becomes the Cubs’ official water efficiency partner. In addition to Mesa, Sloan receives brand exposure at Wrigley to include a fixed sign in the visitors bullpen in right field.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

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