IOC TOP sponsor Procter & Gamble today launched its main ad campaign for the Sochi Games, "seeking a more modest return" than from the '12 London Games. It is estimated P&G's London efforts gave it a $500M sales boost, "but is targeting around a third of that figure" from this year's Games, "as fewer nations take part in the Winter Olympics." The focus of the campaign, featuring "clips of sports such as skating and skiing to be shown in TV commercials and online," will be on countries such as Russia, China, the U.S., Canada, Germany and Poland. The “Thank You Mom” theme will return (REUTERS, 1/6).

A crowd of 77,525 was on hand at Lambeau Field for yesterday's 49ers-Packers NFC Wild Card game, a playoff record for the venue. The team "did not sell out the game until last Friday," but there were "few empty seats throughout the stadium." The cold weather "was a business boon for the team as fans waited in long lines at merchandise stands" to buy "anything they could to help keep warm." There were also "long lines at most concession stands" (BIZJOURNALS.com, 1/6).

During the game broadcast, Fox' Troy Aikman said of the Packers needing an extension to sell out the game, "It gets your attention when Lambeau doesn't sell out" (Fox, 1/5).

H&M today announced it will again run a Super Bowl ad featuring David Beckham. The 30-second ad will air during the second quarter, promoting the David Beckham Bodywear line. Viewers with select Samsung Smart TVs will be able to buy pieces from the new line during Fox' Feb. 2 Super Bowl telecast. H&M as part of the campaign starting today will run a giveaway via Facebook and in-store, and Beckham will make his first appearance at H&M's new Times Square store.

Meanwhile, Wonderful Pistachios announced that Comedy Central's Stephen Colbert will star in two Super Bowl spots for the brand. This will be Wonderful Pistachios' second consecutive appearance as a Super Bowl advertiser. Colbert has reached a full-year agreement to endorse the brand (THE DAILY).

Barton Marlow, the primary contractor on the Daytona Int'l Speedway renovation project, today will "turn the track back over to Speedway personnel, who will begin the prep for race season." The company for the last two months "has worked on parallel projects" with the "Daytona Rising" steel structure and "preparing the main grandstand construction zone for waves of race fans." Once all racing is completed March 15, construction will resume and "reach hyper-drive in August" (Daytona Beach NEWS-JOURNAL, 1/5).

A source said that Bills and Rogers Media representatives are "scheduled to sit down together during the week of Jan. 12." The exact reason for the meeting is unknown, but it is "likely" that the "purpose is to discuss the future of the disappointing" Bills Toronto Series, in which the team annually plays one of its eight home regular-season dates at Rogers Centre. A Bills spokesperson denied that a meeting had been set, saying, "We have nothing scheduled at this time" (TORONTO SUN, 1/4).

Laila Ali is one of three new endorsers for Dannon's Activia yogurt, which today is scheduled to break new ads in which it replaces Jamie Lee Curtis as the face of the brand. The ads also feature a new theme: "Activia tummies. Happy people," along with the new tag line, "Feeling good starts from the inside." Dannon VP/Marketing Jeffrey Rothman said a key part of the new effort is to make Activia "relevant to a broader audience" of "everyday people" (N.Y. TIMES, 1/6).

The Clemson-Ohio State Discover Orange Bowl drew 72,080 fans to Sun Life Stadium on Friday night (COLUMBUS DISPATCH, 1/4). That figure is flat compared to the Florida State-Northern Illinois matchup last year (THE DAILY).

A crowd of 72,690 attended Friday’s Missouri-Oklahoma State AT&T Cotton Bowl at AT&T Stadium (DALLAS MORNING NEWS, 1/4). That is the lowest figure for the event since Auburn-Nebraska drew 66,777 fans to the Cotton Bowl stadium in Dallas in '07 (THE DAILY).

A crowd of 42,717 attended Saturday’s Vanderbilt-Houston BBVA Compass Bowl at Legion Field in Birmingham, down from a bowl-record 59,135 for last year’s game featuring Ole Miss and Pittsburgh (THE DAILY).

Arkansas State’s win over Ball State in yesterday’s GoDaddy Bowl drew 36,119 fans to Ladd-Peebles Stadium in Mobile, Ala. That figure is down 5% from the Arkansas State-Kent State matchup last year (THE DAILY).

Falcons Owner Arthur Blank today will “hold his end-of-season press conference” in Atlanta (ATLANTA JOURNAL-CONSTITUTION, 1/6).

Arizona State President Michael Crow in an e-mail said the school “should have some candidates that we are focused on shortly” in its search for a new AD to replace Steve Patterson, who took the job at Texas in November (ARIZONA REPUBLIC, 1/6).

Hockey Canada today will “have a final meeting” in Toronto before it reveals the country’s Olympic team tomorrow (BOSTON GLOBE, 1/5).

Two workshops are scheduled for this month to “publicly explain ongoing stadium-lease negotiations with the Angels.” The meetings are set for Jan. 14 and 30 at the Anaheim Convention Center (ORANGE COUNTY REGISTER, 1/4).

An estimated crowd of 17,000 attended the Canadiens' Provigo Fan Practice yesterday at Bell Centre. The event is a “spectator-tailored 100-minute” open-door practice that included a youth game and celebrity skills competition (Montreal GAZETTE, 1/5).

With a cold-weather outdoor Super Bowl now less than a month away, Morning Buzz is monitoring long-term weather forecasts for Feb. 2 in the N.Y. area. On AccuWeather.com, three of four experts predict no snow that day. Almanac.com's "Atlantic Corridor" forecast for Feb. 1-3 reads: "Stormy, heavy rain and snow" (THE DAILY).

"They have a right to make their bid. But, they do strain the view of people like myself as to their leadership and their characterization of the Olympic spirit" – Former Massachusetts Gov. Mitt Romney, saying he would not have awarded a Winter Games to Russia (BOSTON HERALD, 1/5).

"No country has been so far behind in preparations since I have been at FIFA, even though it is the only host nation which has had so much time – seven years – in which to prepare" – FIFA President Sepp Blatter, on Brazil's preparations for this year's World Cup (Mult., 1/6).

"Our rules are pretty straight forward, and I don't think that new law is really going to change much at all within the league and the rules" – Heat G and NBPA VP Roger Mason Jr., on whether Colorado legalizing recreational marijuana would have any effect on the CBA and the league's testing and penalties for marijuana usage (South Florida SUN-SENTINEL, 1/4).

"A lot of people watch these games on TV because the experience is better. They can see more, and the more they experience, the less they are going to go to games" – N.Y. Daily News’ Bob Raissman, on why NFL teams struggle to sell tickets (“Daily News Live,” SNY, 1/3).

Ad Age’s Michael McCarthy: “As a a father, I love the Silverado spot about the Dad taking his teen son camping. But enough already with the American Idol promos Fox.”

Dolphins President & CEO Tom Garfinkel: “Rest peacefully Jerry Coleman. A kind man who epitomized character and selflessness by how he lived his amazing life.”

YES Network analyst and former MLBer David Cone: “Jerry Coleman was the greatest person I've ever met. Bar none.#JerryColeman RIP”

S.F. Chronicle’s Ann Killion: “Watching Trent Dilfer on ESPN. Cannot get creepy Tim Tebow segment out of my head. Ew.”

Wade Phillips, who was fired as Texans defensive coordinator over the weekend: "To Texan suite sales-I am sorry,but because of recent changes I will Not renew my purchase of a suite. Hope u understand."

If you see a tweet we will not want to miss, send it to us at editorial@sportsbusinessdaily.com.

Ohio State Univ. radio announcer Jim Lachey posted a picture of the school's marching band spelling out Ohio in script during Friday's Orange Bowl.

The Univ. of Texas will introduce new football coach Charlie Strong at a noon ET press conference that will be televised on the Longhorn Network.

See a full list of events in THE DAILY’s week ahead.

This week in '64, William Clay Ford "took control" of the Lions after purchasing the team two months earlier for $4.5M (FREEP.com, 1/4).

Friday’s “Final Jeopardy!” category was “20th Century Quotations.”

“In 1947 Churchill called it ‘the worst form of government except all those other forms that have been tried.’”

Friday night’s edition of “Jeopardy!” featured the category “Baseball: The 1950’s.”

For $400: “On April 23, 1954 this Braves outfielder hit his first Major League homerun; he’d hit 754 more before he retired.”

For $1600: “In 1958 this man, ‘Mr. Cub,’ hit 47 homeruns, still the National League record for a shortstop.”

For $2000: “In a 1951 playoff game, he hit the ‘shot heard ‘round the world’ propelling the Giants into the World Series.”

“What is Democracy?”

Correct responses to the “Baseball: The 1950’s” category:

For $400: “Who is Hank Aaron?”

For $1600: “Who is Ernie Banks?”

For $2000: “Who is Bobby Thompson?”

The $800 and $1200 answers were not revealed.