March Madness Live Continues Strong Pace, With Key Metrics Up
March Madness Live continued its torrid pace through the regional finals, according to new data from Turner Sports. MML has now generated 45 million live video streams, up from 36.6 million during the initial rounds of play, and up 158% from the comparable point in the '12 tournament. MML this year also has more than 12.6 million hours of live video consumed, up 201% from '12. The broadband version of MML has seen 5 million unique visitors thus far, up 139% compared to the entire '12 tournament, and the mobile version has reached 3.2 million unique visitors, up 93% from all of last year.
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The continued increases lend further support to Turner Sports' new operational model for MML this year, which includes the removal of a fee-based option to access the games and an increased focus on user authentication.