SBD/Morning Buzz

Miller Lite Renews CONCACAF Sponsorship To Cover '13 Gold Cup

Miller Lite has extended its deal with CONCACAF to sponsor the Gold Cup while extending its partnership to include CONCACAF Champions League competition. The brand will be the exclusive beer sponsor of the '13 Gold Cup, a tournament it has sponsored since '05. Miller Lite also becomes the exclusive U.S. sponsor of the Champions League in a partnership that covers the '13-14 and '14-15 iterations of the club tournament (MillerCoors). 
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