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Adidas Unveils Possible Names For '14 FIFA World Cup Ball

adidas announced a short list of potential names for the '14 FIFA World Cup ball and ais asking fans to vote for their preferred candidate. The three finalists are Portuguese words and all are feminine, "conforming to the Brazilian stereotype of the ball as a woman, to be caressed and cared for." One of the finalists is Carnavalesca, a word describing someone who "participates in the country's raucous carnival celebrations." The other finalists are Bossa Nova, "a reference to the famous samba-jazz music genre," and Brazuca, "a playful slang word for native Brazilians" (REUTERS, 8/13).

SBJ Morning Buzzcast: May 6, 2024

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