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Animal Rights Group Ramps Up Campaign Against Skechers Spot

Animal rights activist group Grey2K wants Skechers to "dump its new Super Bowl spot – before it airs – because it was shot at a racetrack in Arizona that the group claims mistreats greyhounds." Grey2K today will announce that it has collected almost 50,000 signatures on a petition, and it is "organizing boycotts at some of Skechers' 300 U.S. stores." Skechers Fitness Group President & CMO Leonard Armato "insists there are no plans to pull the ad before it's scheduled to air on Feb. 5." He claims that the protestors "haven't seen the spot" (USA TODAY, 1/12).

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