P&G Pulls Out Of NFL Initiative NBC Has Sold 70-80% Of Super Bowl Ad Time Nike Addresses Terminated Sponsorships Gatorade Praised For New Jeter Ad PepsiCo CEO Backs Goodell Amid Scandals NHL Decides Against Selling Jersey Ads Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Microsoft's NFL Deal Affected By iPad References Company Emerges In 3D-Printed Collectibles Space
Upcoming Conferences and Events
SBD/January 10, 2012/Marketing and Sponsorship
Skechers Replaces Kim Kardashian With Bulldog For Super Bowl Spot
Published January 10, 2012
NOT WORTH THE COST: Denny’s is not advertising in the game after promoting the restaurant chain during the '09 and '10 games. Denny's CMO Frances Allen noted the company didn’t consider buying ad time during the Super Bowl this year, saying, "If you have a purpose for being in there, it’s great. It’s the most expensive airtime and I don’t really see the ROI for it." Allen: "It’s wonderful to have your ad talked about the next day and some people get great media out of that. But we’ve got a full year to support and blowing such a huge proportion of the budget on one spot -- it’s rarely the right decision” (ADWEEK.com, 1/6).