SBD/Morning Buzz

ESPN Gives Away 1,000 Pies To Promote Mobile Soccer App

ESPN uses pie promotion tied to the its ESPN Goals app
ESPN gave away 1,000 branded pies at Finsbury Avenue Square in London this morning. The promotion was centered around the ESPN Goals app. People had to download the free app in order to get a pie – a choice of Steak and Ale, Chicken and Mushroom or Feta and Spinach. The EPL season starts this weekend, and this marks the third year ESPN has given away pies in London at the start of the England’s soccer season.
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