USOC Holding Sponsor Workshop In Run-Up To '12 London Games
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The USOC today opens its sponsor workshop in London for the '12 Olympics. The organization is hosting representatives of 25 sponsors for a two-day session that includes an overview of its London marketing campaign; a presentation by LOCOG; a visit to the USA House hospitality center; and updates on security and communication plans during the Games. Sponsors also will have time for one-on-ones with the USOC and other sponsors.
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The sponsors sending representatives are 24 Hour Fitness, Acer, Allstate, Anheuser-Busch, AT&T, BMW, BP, Citi, Coca-Cola, Deloitte, Dow Chemical, GE, The Hartford, Hilton, Jet Set Sports, Kellogg's, McDonald's, Nike, Panasonic, Procter & Gamble, Samsung, TD Ameritrade, United and Visa.