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Beckham To Serve As Samsung Ambassador Around '12 London Games

IOC TOP sponsor Samsung has signed Galaxy MF David Beckham as its '12 London Olympics global brand ambassador. Beckham will appear in advertisments and PR campaigns "throughout Samsung's London 2012 marketing push." Samsung is the worldwide Olympic partner for wireless communications equipment and is "set to be one of the partners for the Olympic Torch Relay that precedes the event" (MARKETINGWEEK.co.uk, 5/4).

It is unclear if Beckham will be part of England's national soccer team for the '12 Games. Beckham today said that his "best chance to make the Olympics may be as part of the coaching team or backup staff" (AP, 5/4).

SBJ Morning Buzzcast: May 3, 2024

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On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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