Twitter Me This.... OKC Barons Ceasing Operations NFL, USA Network Partner For Documentary Carnival To Run Its First Super Bowl Ad FIFA Could Release Garcia Report PGA Tour Pros Featured At Jaguars Game Big Execs Reminisce On Sports Media Executive Transactions WVU Looking For Luck's Replacement DC United Finalizes New Stadium Approval
Pac-10 Set To Announce Whopping Media Deal Valued At $3B
Published May 3, 2011
WANT MORE GREAT STORIES LIKE THIS?
CLICK ON ONE OF THESE BUTTONS
The deal is a blow to Comcast/NBC, which was vying to pick up the rights for Versus but pulled out last week. Comcast/NBC still is in play to operate a conference channel, but sources said it has told the conference that it is unwilling to actually own such a channel. As part of its deal, ESPN is picking up football and basketball rights, plus rights to a package of Olympic sports. ESPN has committed to carrying an unknown number of football games in primetime on ABC.
Fox picked up football and basketball rights. It will carry football games on its Fox broadcast channel in primetime and on FX. It will carry basketball games on FSN. ESPN and Fox will rotate coverage of the Pac-10's basketball tournament and football championship game. The conference becomes the Pac-12 on July 1 when Colorado and Utah enter the conference.