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Pac-10 Set To Announce Whopping Media Deal Valued At $3B
Published May 3, 2011
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The deal is a blow to Comcast/NBC, which was vying to pick up the rights for Versus but pulled out last week. Comcast/NBC still is in play to operate a conference channel, but sources said it has told the conference that it is unwilling to actually own such a channel. As part of its deal, ESPN is picking up football and basketball rights, plus rights to a package of Olympic sports. ESPN has committed to carrying an unknown number of football games in primetime on ABC.
Fox picked up football and basketball rights. It will carry football games on its Fox broadcast channel in primetime and on FX. It will carry basketball games on FSN. ESPN and Fox will rotate coverage of the Pac-10's basketball tournament and football championship game. The conference becomes the Pac-12 on July 1 when Colorado and Utah enter the conference.