GE Signs Three-Year Marketing Pact With PGA Tour

GE and the PGA Tour have signed a three-year marketing partnership that advances GE's healthymagination initiative, which will be showcased with on-site exhibits in the GE Pavilion at eight Tour stops this season. The GE Pavilion is debuting this week at the Arnold Palmer Invitational at Bay Hill Club & Lodge in Orlando. Per the deal, GE becomes the official medical diagnostic equipment sponsor and official electronic medical records management solutions sponsor of the PGA Tour, Champions Tour and Nationwide Tour. Golfers Jim Furyk and Sean O'Hair have joined GE as ambassadors for the healthymagination program and will help activate the partnership with consumers and media (GE).