Dew Tour Downsizing To Four-Stop Series; Adding New Disciplines

The Dew Tour plans to downsize from a five-stop to four-stop series this summer, abandon its single-sport events and add new disciplines in '11. The NBC- and MTV-owned tour this morning is expected to announce it will hold events this summer in Ocean City, Md., Portland, Ore., Salt Lake City and Las Vegas. Each of the stops will feature BMX and skate events, and the tour will add its first surf event at Ocean City and its first bowl contests for skaters in Ocean City and Portland. The tour will drop its BMX-only event in Chicago and skate-only event in Boston.

The move represents a significant strategic shift for the Dew Tour, which is run by Alli Sports. The tour shifted to single-sport events in '09 in order to move into larger, metropolitan markets like Chicago and Boston. But Alli Sports President Wade Martin, who oversees the tour, said that single-event strategy was not as effective as the tour had hoped.