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Lakers, TWC Sign 20-Year Rights Deal That Could Be Worth $3B
Published February 15, 2011
Time Warner Cable Exec VP/Chief Programming Officer Melinda Witmer said the deal is unique to the Lakers and would not necessarily be duplicated in other markets where TWC is the dominant cable operator. Witmer said the networks will be made available to all distributors in the L.A. market: "We are seeking to work with all of the distributors to find a reasonable basis to get full distribution of the network. We want the Lakers to be available to everyone regardless of who their provider is."
For more, see today's issue of THE DAILY.