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LeBron James To Star In His Own Web-Based Animated Show
Published January 18, 2011
James said of the multiple-identity concept used in both the show and the Nike ads it is based on, "I'm mostly a kid at heart, and I'm the athlete, of course. ... But I also have a business side, a cool side, and I love antique stuff and classical music. I guess that's the old man side of me" (N.Y. TIMES, 1/18).