We asked for your opinions for the 13th annual SBJ/SBD Reader Survey, and once again you delivered, weighing in on the people, stories and issues that define the sports industry. The online survey was fielded from Oct. 16 to Nov. 3. Turnkey Intelligence again provided the technical work and tabulated the results. Some of the highlights that follow show only the top vote-getters, and results have been rounded. Notes show where readers had the opportunity to make multiple selections on certain questions. Today, we present data on media, marketing and sponsorships.
Properties/sports you would most want your company aligned with as a sponsor:
| NBA |
53% |
| MLB |
31% |
| NFL |
26% |
| MLS |
25% |
| PGA Tour |
22% |
| NCAA |
20% |
| NHL |
17% |
| EPL |
12% |
| USOC |
11% |
| NASCAR |
11% |
Responses 701
Note: Respondents could select three. Only top responses shown.
Corporate sponsors you would most want aligned with your sports property/organization:
| Amazon |
39% |
| Apple |
32% |
| Nike |
28% |
| Coca-Cola |
21% |
| Google |
20% |
| American Express |
13% |
| Anheuser-Busch InBev |
12% |
| Under Armour |
12% |
| Adidas |
10% |
| Gatorade |
10% |
Responses 691
Respondents could select three. Only top responses shown.
Readers said they would be quick to sign
a sponsorship with Amazon.
NBA jersey patch sponsorships are an _________ buy for brands:
| Effective |
55% |
| Ineffective |
21% |
| Undecided/No opinion |
25% |
Responses 699
Goodyear sponsors the Cavaliers jersey patch.
NBAE/Getty Images
Grade Monster Energy's performance in its first season as title sponsor of NASCAR's top racing series:
| A |
10% |
| B |
26% |
| C |
42% |
| D |
15% |
| F |
8% |
Responses: 638
How likely is Monster Energy to renew its NASCAR title sponsorship for 2019 and 2020?
| Highly unlikely |
9% |
| Somewhat unlikely |
31% |
| Somewhat likely |
45% |
| Highly likely |
14% |
Responses: 644
The merger between IMG College and Learfield will bring _________ in the rate of sponsorship packages.
| A decrease |
8% |
| No major change |
50% |
| An increase |
42% |
Responses: 672
Favorite play-by-play announcer:
| Mike "Doc" Emrick |
14% |
| Jim Nantz |
8% |
| Bob Costas |
7% |
| Al Michaels |
7% |
| Joe Buck |
7% |
Responses: 686
Note: Only top responses shown.
A fan experiences VR at Fenway Park.
Getty Images
Your level of confidence in the use of virtual reality in sports compared to a year ago:
| Lower |
22% |
| About the same |
57% |
| Higher |
21% |
Responses: 703
Among the major sports properties whose media rights deals expire within the next six years, which one is most likely to sign a technology company like Twitter, Netflix, Amazon or Apple for exclusive media rights for live event broadcasts?
| PGA Tour |
44% |
| NFL |
22% |
| NHL |
15% |
| MLS |
14% |
| MLB |
6% |
Responses: 691
Does your household have a traditional pay-TV (cable/satellite) subscription?
Responses: 705
Does your household have a non-traditional TV (Netflix, Hulu, Amazon Prime, etc.) subscription?
Responses: 708
ESPN: Buy, sell or hold?
| Buy |
15% |
| Sell |
46% |
| Hold |
39% |
Responses: 696
MOST EFFECTIVE social media platform for engaging sports fans:
| Twitter |
52% |
| Facebook |
25% |
| Instagram |
19% |
| Snapchat |
3% |
| Other |
2% |
Responses: 696
LEAST EFFECTIVE social media platform for engaging sports fans:
| Snapchat |
52% |
| Facebook |
23% |
| Instagram |
13% |
| Twitter |
7% |
| Other |
4% |
Responses: 684
How often do you monitor or post to the following social media sites:
| |
Never |
Monthly |
Weekly |
Daily |
| Facebook |
21% |
14% |
22% |
43% |
| Instagram |
28% |
14% |
22% |
37% |
| Snapchat |
56% |
10% |
13% |
20% |
| Twitter |
17% |
11% |
19% |
53% |
Responses: Facebook: 699, Instagram: 698, Snapchat and Twitter: 701
