Menu
Marketing and Sponsorship

Kansas' $191M Apparel Deal With Adidas Remains Unsigned Amid Federal Investigation

Kansas athletics still has not signed its multimillion-dollar apparel deal with Adidas, and a KU spokesperson yesterday said that he is "not sure when the deal will be finalized," according to a front-page piece by Chad Lawhorn of the LAWRENCE JOURNAL-WORLD. KU is "attempting to complete the deal at a time when a cloud of legal problems hangs over a key Adidas executive who has been charged as part of a federal investigation to illegal recruiting practices in college basketball." The pending deal -- valued at $191M over a 14-year period -- would be Adidas' "largest by dollar amount with any university in the country." KU Associate AD/Public Affairs Jim Marchiony said that the school is "not delaying finalizing the deal due to the legal developments" with former Adidas Dir of Global Sports Marketing James Gatto. Marchiony added that it is "still possible that KU could sign the Adidas deal prior to the legal matters with Gatto being resolved." Lawhorn notes both KU and Adidas "publicly announced the deal in late September, and Gatto himself took to social media to tout the extension." But KU officials have since said that Gatto had "no role in negotiating the new deal between KU and Adidas." KU's current deal with Adidas expires in July '19. Marchiony also "declined to go into details about whether KU was seeking any sort of new protections given the legal issues swirling around the company" (LAWRENCE JOURNAL-WORLD, 11/29).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/29/Marketing-and-Sponsorship/Kansas-Adidas.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/29/Marketing-and-Sponsorship/Kansas-Adidas.aspx

CLOSE