Kevin Durant, Agent Get Into Pizza Business, Make Investment In Pieology Chain

Warriors F Kevin Durant and his agent, Roc Nation Sports' Rich Kleiman, will "own both a stake in the assembly-line style, on-the-spot pizza brand Pieology and own some of its franchises," according to Darren Rovell of ESPN.com. Terms "were not disclosed." Durant's move in the space comes after Cavaliers F LeBron James acquired an ownership and franchise stake in Blaze Pizza. The move is "another step away from traditional endorsements for Durant." Just three years ago, Durant had "more endorsements than any other NBA player." All those deals are "now gone." Kleiman has "paired it down" to Beats by Dre -- "which is more of a content deal" -- along with Nike, American Family Insurance and Alaska Airlines. Durant Co., which is making the Pieology investment, has injected between $50,000 and $2M into "more than 30 companies, including microlender Acorns and delivery service Postmates" (ESPN.com, 10/8).