Goodyear "will place its logo" on the Cavaliers' uniforms beginning next season, becoming the fifth NBA team to secure a jersey sponsor, according to sources cited by Scott Soshnick of BLOOMBERG NEWS. No financial terms were available, but sources pegged the value of four previously announced NBA jersey deals at $5-10M a year. Goodyear is based in Akron. This comes on the heels of the Nets announcing a jersey sponsorship with software company Infor (BLOOMBERG NEWS, 2/8).
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TEAM
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PATCH SPONSOR
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76ers
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StubHub
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Cavaliers
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Goodyear
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Celtics
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GE
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Kings
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Blue Diamond
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Nets
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Infor
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FASHION ADVICE: FOXSPORTS.com's Pete Blackburn wrote the Infor patch on the Nets' jerseys are not only "obnoxious," but it "definitely doesn’t help that the red completely clashes with the Nets’ flat black and white scheme." Some of the other teams to previously unveil jersey ads have "taken measures to make sure that it fits in well with the uniform." The Celtics "went with a green and white version" of the General Electric logo. The fact that the Nets’ ad "looks so out of place can probably be seen as a positive for Infor, as the less their logo blends in, the more exposure they get." Blackburn: "Unfortunately, it comes at the expense of fans of jerseys that aren’t ugly" (
FOXSPORTS.com, 2/8). UNI-WATCH's Paul Lukas writes similar to the Celtics' GE partnership, the Nets' partnership with Infor shows it is "wrong" to assume that all of the NBA ads "would be for lifestyle brands." The GE and Infor deals "both call for the companies to provide data-analytics services to the respective teams." Perhaps tech/data services will also "end up forming a significant category among the advertisers" (
UNI-WATCH.com, 2/9).
