Nets Sell Jersey Sponsorship To Software Company Infor In NBA's Fourth Such Deal

The Nets will become the fourth NBA team with a jersey sponsor, as Brooklyn Sports & Entertainment today announced a deal with software company Infor. The Koch Industries-backed firm will have its logo on the front of the Nets' game jerseys starting in '17-18 and a branding presence throughout Barclays Center and the HSS Training Center in Brooklyn. Infor's branding will be on display at Islanders games and other events, including through digital and static signage, features on the scoreboard and during YES Network broadcasts and branding around the Nets' bench. Infor also has a deal with the Ferraris F1 team (BS&E). BLOOMBERG NEWS' Scott Soshnick cites sources as saying that Infor will pay $8M annually for the deal. It also marks Infor's "first North American sports sponsorship" (BLOOMBERG NEWS, 2/8). BS&E CEO Brett Yormark said, "We've had an existing relationship with Infor. This was an opportunity to really amplify that, tap into their data and analytics." Yormark said of the future of logos on jerseys, “Right now it's very appropriate. It's tasteful. It does amplify and create great visibility on the court. From where we sit, any time you can infuse a brand onto the playing field, it's a big-time opportunity" ("Squawk Box," CNBC, 2/8).