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Marketing and Sponsorship

Marketplace Roundup

NFL Media Group VP/Communications Alex Riethmiller said that Dolphins merchandise sales on NFLShop.com from Dec. 1-19 were up 40% "from the same period last year." In Miami, Michelle Kaufman notes Dolphins QB Ryan Tannehill's jersey was the "highest seller among women and children in the state of Florida this season" at Dick's Sporting Goods retailers. Meanwhile, the Dolphins' team store at Hard Rock Stadium had the "highest jersey sales of the season on Nov. 27, during the 49ers game, which is typically the time of year when sales have dwindled." Sales were up 38% that week (MIAMI HERALD, 12/22). 

BORN IN THE U.S.A.? In Boston, Donna Goodison notes three California residents "filed a proposed class-action lawsuit, claiming New Balance has sold hundreds of sneakers to California consumers that are misrepresented as 'Made in the USA' when they include a 'substantial percentage of foreign-made components.'" The complaint filed with the U.S. District Court in California says that the sales "violate California laws including those governing false advertising and unfair competition" (BOSTON HERALD, 12/22).

YOU KNOW THE DRILL: The Hornets announced that Charlotte-based manufacturing company Positec has become a partner of the team. Positec is the parent company of Rockwell Tools and the WORX brand. The deal gives Positec in-arena signage and the rights to use Hornets logos. The deal also includes an in-game promotion known as "Rockwell Drilling 3's." Replays of Hornets 3-pointers during games will be accompanied by a Rockwell-branded graphic (Hornets).

SBJ Morning Buzzcast: May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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