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Marketing and Sponsorship

Marketplace Roundup

In Columbus, Tim May notes "plans for a commemorative T-shirt" honoring a catch by Ohio State WR Noah Brown in Saturday's game against Oklahoma "had to be scuttled." Ohio-based Salt N' Light Apparel yesterday on its Facebook page unveiled a red T-shirt with two lines that read, "Need a hug? I NOAH guy," as well as an "illustration of two hands gripping a football." But Salt N' Light later yesterday posted: "Per OSU's request, we've taken down the shirt and orders are no longer being accepted. We're very sorry but want to be respectful of OSU's wishes" (COLUMBUS DISPATCH, 9/20).

OUTFITTING ZEBRAS: In Baltimore, Jeff Barker notes Under Armour has been "negotiating deals to outfit game-day officials working" within FBS. Analysts said that it is a "typical" UA move --"opportunistically carving out less-traveled territory to compete with Nike." UA's pursuit "began with a deal with the SEC" about four years ago. Before UA came along, college football officials were "outfitted by a variety of brands" (Baltimore SUN, 9/20). 

ONE OF THE GREATS: ESPNW's Greydy Diaz noted prior to WNBA Indiana Fever F Tamika Catchings' final regular-season game on Sunday, Nike Basketball on its social media platforms "paid tribute to Catchings by reminding the world of her greatness on the basketball court -- and more importantly, off of it" (ESPNW.com, 9/18).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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