Fans attending yesterday's Seahawks-Rams game in L.A. saw a "swarm of cars, wrapped completely in Bud Light and team-themed laminate, circling the surrounding neighborhood" around the L.A. Coliseum, according to Jennifer Van Grove of the SAN DIEGO UNION-TRIBUNE. The parade of vehicles is "part of an extensive, nationwide advertising campaign" being run by A-B to promote its team-specific cans. The cars were dressed up by San Diego-based car-wrapping startup Wrapify. The company inked an "eight-week deal with the corporate lager maker to celebrate the Rams’ return" to L.A. Eight specially wrapped cars will "act as moving billboards and traverse designated parts of the city from now until the end of November." Though the cars "won’t typically all be spotted in the same locale at the same time," they were directed to the Coliseum yesterday around game time to "drive up extra buzz." Launched in mid '15, Wrapify "pays regular people, on behalf of its clients, to drive around town in their own cars, which are covered in an advertiser’s messaging of choice for the duration of a campaign." Wrapify Founder & CEO James Heller said, "Anheuser-Busch is a huge player in out-of-home advertising. They’re the top media spender in their category. For them to trust one of their biggest brands (Bud Light) on our platform, it’s a big stamp of approval" (SAN DIEGO UNION-TRIBUNE, 9/18).
