Coca-Cola has named former Visa Senior VP/Global Brand, Product & Sponsorship Marketing RICARDO FORT Global VP/Assets & Partnerships. He will lead all aspects of the marketing division's worldwide assets strategy, sponsorship management, event implementation and partnership development. A veteran of Olympic marketing, Fort left Visa during a reorganization in February. Coca-Cola declined comment pending an official announcement (Ben Fischer, Staff Writer).
TOUR GUIDE: The European Tour named Barclays Head of Global Sponsorship & Partnerships NATHAN HOMER Chief Commercial & Marketing Officer, effective Sept. 1. He will help develop the European Tour’s global brand and oversee The Ryder Cup commercial and marketing programs. Prior to his two-year stint at Barclays, Homer spent 14 years at Procter & Gamble, including three years leading the Gillette business in the U.K. and Ireland, and more recently four years as P&G Global Sports Marketing & Olympics Dir (European Tour).
EXECS: Digital consulting firm Omnigon named digital design firm Huge VP/Operations ANDREW SILVER to the newly created role of COO, reporting directly to co-Founder & CEO IGOR ULIS (Omnigon)....The Aspire Group named JAYVIN MATTI and CANDACE YOUNG New Sales Consultants at its Georgia Tech property (THE DAILY)....Learfield Sports promoted the following: MATT BROWN to Dir of Flagship Relations; BEN CONNELLY to Dir of Broadcast Operations; RYAN KORMANN to Production Manager; ALYSSA REYNOLDS to Broadcast Support Manager; SPENCER HOOGVELD to Affiliate Rep; and HANNAH SILVEY to Broadcast Support Coordinator (Learfield)....The Missouri Valley Conference named Heartland Collegiate Athletic Conference Assistant Commissioner/Communications RYAN DAVIS to the same position (MVC)....West Virginia Univ. named Georgetown Univ. Assistant AD/Compliance GREG FEATHERSTON Associate AD/Governance & Compliance (WVU)....The Univ. of Arkansas-Ft. Smith named Oklahoma Christian Univ. AD CURTIS JANZ to the same position (UAFS).
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