Summer Fun: Pepsi Beginning Emoji-Based Campaign Next Week At Angel Stadium

Call it Emoji Night next Tuesday at Angel Stadium in Anaheim, where longtime MLB corporate sponsor Pepsi will back the first integration of its summer long emoji-based #SayitwithPepsi campaign at an MLB ballpark. For Tuesday’s Twins-Angels game, Pepsi will attempt to establish an emoji record of sorts and is sponsoring a postgame concert with Flo Rida and Grace. Fans at the game will receive umbrellas with the Pepsi/Angels emoji on them as a gate premium, and during the fifth inning, fans will be asked to open them simultaneously, establishing a record that might viewed as specious, but more importantly should provide images shareable across social media. Pepsi has also created a Snapchat filter overlay with an Angels emoji it is hoping fans will use to send images from the game. They will be encouraged to download the Pepsimoji keyboard app, which includes emojis from 12 MLB teams. “We want people to be sharing moments and engage with the brand using Pepsi emojis this summer, and you knew we’d fit baseball into a summer campaign,’’ said Senior Marketing Manager of Pepsi Sports Melissa Duhaime. She added that the campaign will be leveraged at other MLB parks where Pepsi is a sponsor, along with the MLB All-Star Game next month at Petco Park. Pepsi has been an MLB corporate sponsor since the '96 World Series.