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Marketing and Sponsorship

French Open Phenom Shelby Rogers Expected To Increase Marketing Options After QF Run

WTA player Shelby Rogers' "off-court earnings should increase" after her run to the French Open quarterfinals last week, as agent Sam Duvall of Topnotch Management "already has secured new sponsorship deals" for his client, according to Jeff Hartsell of the Charleston POST & COURIER. Duvall said, "Our group spent the time between her fourth round and quarterfinal match contacting numerous companies to see who would be interested in branding for her quarterfinal match. We closed two deals for that match only, JeltBelt and Alliant." Hartsell noted there likely will be "more deals coming, in addition to Rogers' current sponsorship agreements with Asics and Wilson." Duvall: "From a marketing standpoint, so many more people know who she is and her story. We will now focus on increasing her exposure through public relations and marketing opportunities. We will also look to bring a few partners on board." The 23-year-old American was ranked No. 108 entering the French Open, and Duvall said, "Runs like these can change the trajectory of a player's career" (Charleston POST & COURIER, 6/3).

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