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Marketing and Sponsorship

Cooked Duck: Texas Motor Speedway To Have New Sponsor For Spring Cup Race In '17

Texas Motor Speedway President Eddie Gossage yesterday said that the track will "have a new sponsor for its spring NASCAR Sprint Cup race next season," according to Gerry Fraley of the DALLAS MORNING NEWS. The race on April 9 "will end a three-year deal with Duck Commander." Gossage is "working on a new sponsorship arrangement with a company that will enhance TMS' national profile and capitalize on what he believes is an upswing in interest in NASCAR" (DALLAS MORNING NEWS, 3/31). Gossage said that the track has "made progress in finding a new title sponsor" for next year's race. He said, "We’ll probably be announcing something very shortly from a sponsor that not only will [be] supportive financially for us but also brings national promotions to the table that everybody in the country will have access to." Meanwhile, in Ft. Worth, Anthony Andro notes TMS was honored by SMI as the company’s "track of the year" for '15. Among things the tracks are graded on "are revenues, expenses and performance" (FT. WORTH STAR-TELEGRAM, 3/31).

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