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Twins Turn To Local Music For New Commercial Touting Upcoming MLB Season

The Twins this season will run a new TV commercial that "prominently features the Atmosphere song Sunshine, a fan favorite by Minneapolis' MVP hip-hop group," according to Chris Riemenschneider of the Minneapolis STAR TRIBUNE. The ad shows Twins 3B Miguel Sanó, P Glen Perkins and 2B Brian Dozier "rolling around grooving to the tune in a vintage candy-apple-red Ford Fairlane convertible with mascot T.C. Bear in the middle and the equally cuddly Joe Mauer at the wheel." The commercial comes from filmmaker Dan Huiting, another "well-known local music scene figure." Huiting and Minneapolis ad agency Periscope "picked the perfect song in this case, since the commercial aims to hype single-game ticket sales" (Minneapolis STAR TRIBUNE 2/17).

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