The Warriors have informed their season-ticket holders of a new ticket structure for the upcoming playoffs and ’16-’17 season in which brokers will be charged substantially higher prices than ticket holders who do not actively resell their inventory. Club officials declined to specify the price difference between the two camps, and the Warriors also employ a structure in which season-ticket rates vary somewhat between fans based on individual longevity with the team. But the average price difference between the two generally will be a mid-to-high double-digit percentage, and depending on the section, can exceed 100%. The team made the move after determining that average resale prices for tickets thus far this season at Oracle Arena have been about double face value, with volume typically exceeding 6,000 seats per home game. The Warriors, challenging the ’96 Bulls regular-season record of 72 wins, have also been a hugely popular draw on the road. “What we’ve done here is perhaps a bit different, but fundamentally, it’s the same thing we’ve done for years in terms of rewarding our most loyal fans,” said Warriors Senior VP/Business Development Brandon Schneider. “Non-brokers will receive the largest discounts.” The Warriors will classify season-ticket holders as brokers or non-brokers based on several criteria, including number of tickets held, location of residence, and trackable resale activity.
PRICES ON THE WAY UP: Ticket prices for both the upcoming playoffs and next season will increase dramatically compared to this year. Initial list season-ticket prices of $30-550 per game this season will increase to $86-720 per game next year. A loyalty-based season-ticket pricing for next season will range from $32-625 per game. Playoff tickets, depending on the round, section and broker status, will range from $65-4,800 per game. Warriors season-ticket holders will have until March 17 to make renewal decisions for the ’16-17 season. Team officials said the new structure was not related to its recent legal victory in which a StubHub challenge to the Warriors’ requirement for season-ticket holders to use Ticketmaster’s Ticket Exchange for resale was dismissed in a California court.
