MLBAM late Thursday released the findings of an internal study on consumption of its various products during the '15 season, entitled the Live Digital Data Ratings (LDDR) study. The research, using internal data, found that fans consuming live video and audio of MLB games on MLB.TV, MLB.com At Bat and the Gameday pitch tracking application averaged 71.3 million minutes and 10.4 million unique sessions per day during the regular season. The figures were up 17% and 15%, respectively, from '14. More specifically, live game audio and video averaging 50.1 million minutes per day, with an average of more than 30 minutes per unique session. Live use of Gameday, meanwhile, averaged 21.3 million minutes per day and 2.4 minutes per unique session. MLBAM intends to release LDDR data on a regular basis to help convey a broader, multi-platform picture into fan consumption of baseball. To that end, baseball's digital arm supplemented its standard release of TV viewership for its Wild Card game ratings with data that fans during the two game nights this week consumed 17.9 million minutes from 1.9 million unique sessions on MLB.TV, MLB.com At Bat, and Gameday. Those figures were up 237% and 154% over per-game averages during the '15 regular season.
