In Omaha, Paige Yowell reported Nike's retail presence at the College World Series, which includes a pop-up store, is "accompanied by an interactive baseball training station." The "Fearless Acceleration" experience offers "training to local and visiting youths by Nike store athletes and coaches on various drills and clinics." Another component, the Speed Tunnel, "allows participants to re-enact stealing home, sliding into a foam pit." The action is "captured on video and is then available for sharing on various social media." The Cuming Street site also "has a customization station where fans can choose from six apparel designs and add their names and custom phrases" (OMAHA WORLD-HERALD, 6/15).
POSH BOSH: A GLAM SLAM's Heather Zeller noted Heat F Chris Bosh's neckwear brand, Mr. Nice Tie, has "released the Mr. Nice Tie Summer 2015 collection, the second line from the company." Bosh launched the company last year in conjunction with accessories brand Armstrong and Wilson. The updated range "includes 5 ties and 5 bow ties" (AGLAMSLAM.com, 6/15).
WORLD STAGE: In Portland, Allan Brettman noted Nike is
"outfitting 11 teams" at the FIFA Women's World Cup in Canada, and adidas
"has six." But the "off-field battle for soccer supremacy" between Nike
and adidas has "been muted compared to the battle waged" at the '14
Men's World Cup in Brazil. Other team outfitters include Puma, which
"has three," as well as New Balance, Umbro, Marathon and Grand Sport,
which "each have one" (OREGONLIVE.com, 6/15).
