SBD/August 6, 2014/Marketing and Sponsorship

Chris Bosh Introducing Line Of Neckwear In Conjunction With Armstrong & Wilson

Bosh's custom line will be called Mr. Nice Tie and retails from $105-130
Heat F Chris Bosh this month is "introducing his own tie line" called Mr. Nice Tie, according to Vanessa Friedman of the N.Y. TIMES. The line will be composed of "five regular styles and five bow ties." Bosh said some will be designed with "very subtle" prints, while others will be a little "louder." He added that he was "involved in every aspect of the design of the ties." The line is "being produced in conjunction with the Philadelphia-based tie maker Armstrong & Wilson, and will retail for $105 to $130." Bosh said, "The NBA is really, really heavy with fashion right now, and guys really want to see what we are all wearing." Friedman noted Bosh plans to "hand some Mr. Nice Ties out to his Miami colleagues to spread the word." He also will be "modeling his work via selfies, where his 1.85 million Twitter followers and 969,546 Instagram followers should come in handy." Bosh said that he was "committed to the line, and that it was a 'huge goal of mine' to keep growing his brand season by season." However, he added that he "does not have plans to go beyond neckwear" (NYTIMES.com, 8/5).
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