Bucks President Peter Feigin on Saturday "dropped the banner from high atop" a building overlooking Schliitz Park to unveil the team's new uniforms, and was "thrilled at the turnout, estimated by the team to be about 10,000 fans," according to Charles Gardner of the MILWAUKEE JOURNAL SENTINEL. Feigin: "This is the way we want to build the community. We want the passion around the team; we want to give back the enthusiasm." Gardner noted the Bucks in April "introduced their new color scheme of Good Land Green, Great Lakes Blue and Cream City Cream." But this was the "first glimpse at how it is being presented in the team's jerseys for next season." Bucks VP/Marketing Dustin Godsey said, "It's a clean look. We wanted it to be something that looks timeless but also is very modern." Gardner noted "one important change is having the name MILWAUKEE on the official road uniforms," for the first time since '77. The city name had been used on the Bucks' alternate road jerseys but "not on the regular road uniforms." The inside of the collar features "a blue stripe and a Cream City Rainbow pattern is on the sides of both home and road jerseys." The pattern features "blue, black, white, green and cream." The stripes "pay homage to the 'Irish Rainbow' look that adorned" Bucks uniforms from '77-'93. Cream stripes "are on the bottom of the road shorts and green stripes outline the home shorts." The outside of the jersey's collar features the "modern M that is in the team's primary and secondary logos." A player tag on the bottom of the jerseys is "blue and has the words 'Fear the Deer' on it." There also is a "gold tab to commemorate" the Bucks' NBA title in '71 (MILWAUKEE JOURNAL SENTINEL, 6/7).
MILWAUKEE'S BEST: ESPN.com's Paul Lukas wrote the new uniforms were "worth the wait." They were designed by Brooklyn-based branding firm Doubleday & Cartwright, and "are an appealing mix of old and new." Throughout the entire uniform set, the use of cream -- "an unusual color for a pro sports team -- works extremely well." But the "most crowd-pleasing design element figures to be the rainbow-striped side panels." The whole package "feels solid, and instantly transforms the Bucks into one of the NBA's sharper-looking teams" (ESPN.com, 6/6).
