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Marketing and Sponsorship

Marketplace Roundup

Warriors G and NBA MVP Stephen Curry will appear on the front of a limited-edition Wheaties box in June (Wheaties). In Oakland, Diamond Leung noted Wheaties "sent congratulations on Twitter on Monday after it was announced Curry had won the MVP" (IBABUZZ.com, 5/5).

PRIZE FIGHTING: Women's boxing was examined last night on ABC's "Nightline," with reporter Rachel Smith noting sponsors "haven't been beating down" the door of '12 Gold Medal-winning U.S. boxer Claressa Shields. Shields said, "I just want an endorsement deal; I haven't had one yet." Smith noted Shields "doesn't like that female fighters have to show skin to get paid." Shields: "I'm not going to sell my body. I feel like I'm selling enough" ("Nightline," ABC, 5/5).

GOIN' TO CAROLINA IN MY MIND: Belk yesterday announced that it will title-sponsor the '15 College Kickoff Game between South Carolina and North Carolina. The game takes place Sept. 3 at Bank of America Stadium with a 6:00pm ET kickoff on ESPN (Belk).

YOU WEAR IT WELL: Heated clothing company iHeat Weartech this morning announced partnerships with golfers Patrick Reed and Lydia Ko (iHeat). 

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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