Under Armour Continues Int'l Expansion, Inks Kit Deal With Brazilian Club Sao Paulo

Under Armour yesterday announced that beginning this May, it will sponsor Brasileiro side São Paulo, whose first team and academy teams will be outfitted in UA-designed/manufactured matchday kits and training wear (Under Armour). GLOBO ESPORTE reported the five-year sponsorship will be worth a total of US$41.2M (GLOBO ESPORTE, 3/17). In Baltimore, Lorraine Mirabella noted as part of the multiyear deal, UA "will unveil the new uniforms before the start" of the '15 Brasileiro Serie A season. The company also sponsors EPL club Tottenham, Chilean club Colo-Colo, and Liga MX clubs Cruz Azul and Toluca (Baltimore SUN, 3/18). UA's int'l push also included a deal earlier this month with Dutch soccer player Memphis Depay (UA).