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Marketing and Sponsorship

Caesars Entertainment Can Void Chiefs Deal, But Must Try Again To End Mets Sponsorship

U.S. bankruptcy court judge Benjamin Goldgar is allowing Caesars Entertainment Operating Co., a division of the casino corporation, to "tear up" a contract it had with the Chiefs "as part of its bankruptcy case," according to Kimberly Pierceall of the AP. The deal involved renting a suite at Arrowhead Stadium that was "sometimes used as a perk for its gambling customers." The suite costs $12,000 per month for Chiefs games. The stadium is "keeping Caesars' $12,580 security deposit, but letting it use the suite one more time" for the Aug. 1 Kenny Chesney/Jason Aldean concert. However, Goldgar ruled that CEOC would "have to try again if it wants to void agreements" with the Mets and the L.A. Forum "because it didn't give them enough notice last time." The sponsorship deal with the Mets "costs it $203,000 a month and advertising at The Forum costs $60,000 a month" (AP, 3/17).

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