Menu
Marketing and Sponsorship

Bear Market: Alshon Jeffery Becomes Latest NFLer To Sign Deal With Fantex

Fantex on Monday began "offering reservations for 835,000 shares of stock" in Bears WR Alshon Jeffery’s career, and in exchange for 13% of the his future earnings both on and off the field, Fantex will pay Jeffery $7.94M, "assuming it raises enough financing from the IPO," according to Patrick Finley of the CHICAGO SUN-TIMES. At $10 per share, fans "can sign up" for the company’s IPO, its fourth deal with an NFL player. Fantex has already has deals with 49ers TE Vernon Davis, Bills QB E.J. Manuel and Bengals WR Mohamed Sanu. Bears TE Martellus Bennett said that he had talked to Fantex in the past before "deciding against it." Fantex co-Founder & CEO Buck French said that the registration process with the SEC for Jeffery will "last another 10 or 12 weeks," at which point reservations "would turn into orders." Documents filed by Fantex with the SEC estimate that Jeffery will "renegotiate his contract prior to the start of next season," when he is slated to make about $1.7M, and sign a six-year deal estimated at $79.4M. They also "estimate he’ll have an 11-year playing career." French said, “We believe he’ll be signing a pretty significant contract in the next year." The documents show that Jeffery's endorsement deals with Topps, Jewelry Warehouse, Bose, Panini, EA and Sideline Marketing "will pay him around $113,440 through the end of next season" (CHICAGO SUN-TIMES, 11/22).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/25/Marketing-and-Sponsorship/Alshon-Jeffrey.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/11/25/Marketing-and-Sponsorship/Alshon-Jeffrey.aspx

CLOSE