Menu
Media

CBS/NFL Net's Giants-Redskins Telecast Draws Combined 11.2 Overnight Rating

CBS and NFL Network combined for a 11.2 overnight rating for the Giants' 45-14 win over the Redskins on "TNF" from 8:30-11:45pm ET a figure that is between the 13.7 overnight for Steelers-Ravens in Week 2 and the 8.5 overnight in Week 3 for Falcons-Buccaneers. NFL Network last year drew a 5.3 overnight for 49ers-Rams in Week 4. CBS and NFL Network also combined for a 10.7 rating in primetime (8:00-11:00pm), beating out the No. 2-ranked broadcast network by 27%. Giants-Redskins also peaked at a 12.8 rating from 9:30-10:00pm. The game had to compete with Yankees SS Derek Jeter's final home game last night. YES Network drew a record-setting audience for for the game from 7:00-10:45pm, which saw Jeter record a walk-off hit. However, CBS and NFL Network combined for and 14.1 local rating and 1.443 million viewers in N.Y. for Giants-Redskins, which compared to 1.245 million viewers on YES Net for Yankees-Orioles. DC drew a combined 23.9 local rating for Giants-Redskins (Austin Karp, Assistant Managing Editor).

CLOSE CALL: In DC, Scott Allen notes CBS' Phil Simms "made it through most" of Thursday night's Giants-Redskins broadcast "using ‘Washington’ and ‘the Washington team,’ but slipped up and said 'Redskins' with 9 minutes remaining in the game." Simms said, "Can the Redskins -- can the Washington offensive line hang in there and block the big defensive front" (WASHINGTONPOST.com, 9/26).

PRICE POINTS: AD AGE's Jeanine Poggi noted the NFL "continues to dominate as the most expensive programming for advertisers," with NBC's "SNF" and CBS' "TNF" "coming in No. 1 and No. 2 in broadcast, respectively, on Ad Age's annual pricing survey." On average, advertisers "pay $627,300 for a 30-second spot" on "SNF," up about 6% from last season. Meanwhile, 30-second spots "average $483,333" for "TNF" games on CBS. There are "several cable programs that challenge broadcast as the most expensive in which to buy commercial time," including ESPN's "MNF," which costs about $400,000. But it is "difficult to compare many cable ad packages to those of broadcast because cable often includes multiple airings and repeats of a show" (ADAGE.com, 9/25).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2014/09/26/Media/TNF.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2014/09/26/Media/TNF.aspx

CLOSE