Ovechkin Signs With Fanatics Authentic Kingsford Charcoal Bags To Feature O'Bannon Freddie Jacobson Debuting Three Microbrews Athletes Enlisted To Push Fruits, Veggies Chelsea, Yokohama Strike Jersey Deal Bumgarner Tops All MLB Merch Sales Texas A&M Rejects "WRTS" Hashtag Marketplace Roundup Fanatics, SMI Close To Track Deal Marketplace Roundup
Upcoming Conferences and Events
SBD/August 25, 2014/Marketing and Sponsorship
Stan Wawrinka Re-Signs With Yonex In Most Lucrative Deal In Company's History
Published August 25, 2014
ROGER THAT: In N.Y., Stuart Miller examines whether racket manufacturers are selling products used by professional tennis players or those endorsed by them. Wilson recently unveiled its signature Roger Federer Pro Staff RF 97 Autograph racket, but the brand said that it is "offering more than a racket with Federer's signature on it." Wilson Global Product Dir John Lyons: "We want to be clear this is his actual racket, not a ‘signature racket’ or ‘racket of choice.’” Lyons was "referring to the many rackets sponsored by top players with vague phrases like the one put forth by the tennis company Head: 'Andy Murray’s racket of choice.'” On Head’s website, the "fine print for each player’s racket, like Murray’s or Novak Djokovic’s, says, 'Head Pro players may play with different rackets from the model shown.'” Federer said that the racket "coming to stores in October was 'the one I’m playing with.'” But amateur tennis players have "often been skeptical of such claims." Babolat last year "was sued in California by a customer, Payam Ahdoot, who asserted that the phrase 'racket of choice' meant the star used the racket in question." Babolat argued that this was “'irrationally literal' but decided to settle rather than slog through the courts." The company will "now use disclaimers stating that pro players may use a different racket from the one depicted" (N.Y. TIMES, 8/25).