Menu
Marketing and Sponsorship

Wawrinka’s new deal is biggest ever for Yonex

Yonex has agreed to re-sign Stanislas Wawrinka to a deal that is the most lucrative contract in the Japanese company’s history.

Wawrinka will earn nearly $20 million.
Photo by: GETTY IMAGES
The agreement, which covers sneakers, apparel and racket, stretches through 2018 and will pay Wawrinka nearly $20 million, a well-placed tennis source said. And while the value of a tennis deal typically depends on the player’s performance, at least in part, the source said the money in this deal is guaranteed.

Wawrinka has played with and worn Yonex the last four years. During that time, the Swiss player has emerged from his countryman Roger Federer’s shadow, overtaking him at one point in the worldwide rankings and winning the Australian Open this year for his first Grand Slam title.

Yonex is one of the few companies to offer both rackets and apparel to pros.
Wawrinka’s agency, StarWing Sports, declined to comment. Taka Hamaura, Yonex’s representative for European players, wrote in an email, “We cannot comment now, but we will confirm soon.”

The deal was awaiting signatures last week.

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Journal/Issues/2014/08/25/Marketing-and-Sponsorship/Wawrinka.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Journal/Issues/2014/08/25/Marketing-and-Sponsorship/Wawrinka.aspx

CLOSE