NHL’s roster of corporate partners ‘Daytona Day’ back with new activation IndyCar steers marketing toward digital Licensing show looks for rise in numbers New ownership gives Dew Tour some pop Lefton Report: Chevron’s choice Fanatics into NBA replica jerseys ELeague holds steady on sponsorship pricing Courtside Ventures has active first year Richmond brings ticket focus home
SBJ/Aug. 25-31, 2014/Marketing and Sponsorship
Wawrinka’s new deal is biggest ever for Yonex
Published August 25, 2014, Page 6
|Wawrinka will earn nearly $20 million.
Wawrinka has played with and worn Yonex the last four years. During that time, the Swiss player has emerged from his countryman Roger Federer’s shadow, overtaking him at one point in the worldwide rankings and winning the Australian Open this year for his first Grand Slam title.
Yonex is one of the few companies to offer both rackets and apparel to pros.
Wawrinka’s agency, StarWing Sports, declined to comment. Taka Hamaura, Yonex’s representative for European players, wrote in an email, “We cannot comment now, but we will confirm soon.”
The deal was awaiting signatures last week.